The Invisible App

Narrated

Your trip planner is live. Real URL, real users, real data. You’ve got auth, a database, file uploads. You’re proud of it.

Then you try something you haven’t tried before. You Google your app’s name. Nothing. Zero results. It’s like it doesn’t exist. You search for “AI trip planner” — your app isn’t on any page. Google doesn’t know you’re alive.

Okay, you think, maybe search takes time. So you try something else. You copy the URL and paste it into a group chat on Twitter. What shows up? A sad little link. Just the raw URL in plain text. No image, no title, no description. Your friend sends a link to some random blog post and it fans out with a big preview card — a photo, a headline, a subtitle. Yours looks like a broken link from 2004.

You paste the same link into a WhatsApp message. Same thing. Into Slack. Same thing. Into iMessage. Same thing. Everywhere you share your app, it looks like nothing.

This is the invisible app. It works. It’s deployed. But the internet doesn’t know it exists, and when you try to tell people about it, the link looks so bad that nobody clicks.

You built a great restaurant and forgot to put up a sign. No sign on the building. No listing on the map. No menu in the window. People drive right past it.